Charme, graphic design, Manchester Lancashire, Graphic Design Manchester UK : corporate identity : business image design services, corporate logo, designer

Visual design with a future

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Process for managing graphic design

Who is it for?

- SMEs focused, enterprising & open-minded businesses
- Manufacturers
- Public Services

Context

We define ourselves by differences rather than similarities. Graphic design, we know, permits to differentiate businesses on the market. Businesses have to compete on creativity and couldn't on speed or productivity alone.

Facts

The facts show a fragile link between businesses in the UK and design.
8% of businesses in the UK have a process for managing design in place.
69% spend nothing on design
Businesses that use design in the UK outperformed the FTSE100 over 10 years between 1994-2003 by 200% and surpassed their peers in the bull and bear markets

Design Council Survey 2004/05 www.designcouncil.org.uk

Aim

Charme aims to meet three needs for its customers:

Ensure to build up a good reputation for your business

Encourage repeat business and direct communication with your customers

Influence a positive thinking & climate amongs your employees

What is the idea?

The idea is to introduce graphic design as a way of thinking and integrate it into companies competitive strategy and management system.

The Process

A consultation every three months,
the designer and the managing director meet to pursue three design initiatives to support businesses:

Review the designs done
and follow-up building the reputation of your company

Initiate ways to communicate directly with your customers

Initiate ways to inspire your employees and to influence positive thinking and professional ethics

At what price?

The quaterly meetings are FREE
Charme gives time to help businesses and to promote how graphic design supports greatly businesses

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